Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May


Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
Orange Head of Data & Omnichannel Analytics
ALINEA E Marketing Manager
Boulanger Head of Social Media
Wonga Marketing and Comms Director
Fashion Data DMP Leader
Flixbus Data Scientist
Juwelo Country Manager France
Essilor International Head of Marketing North Africa
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
LABORATOIRE NUXE Digital Activity Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
La Redoute Web Analyst Traffic
audibene GmbH Product Manager Marketing Technologies
Natixis Digital Project Director
Auchan Retail International Chief Data Officer
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Suez Group Digital Project Leader
DHL Express Digital Marketing Manager
hw&h Avocats & Rechtsanwälte Partner
PSA Data & Performance Manager
Disney Manager Digital guest Experience
Adecco Group France Digital Factory & Lab Manager
BMW France CRM Data Manager
FlixBus Senior Web Analyst
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Groupe Monte-Carlo SBM Conversion Rate Manager
La poste Chief Marketing Officer CMO
HSBC Head of Digital Products & Experience
IGN Transformation Business Manager
Reed Midem Head of Digital Marketing
ONEY BANK Acquisition Manager
GENERALI FRANCE Product Manager Mobile Experience
Marketing Magazine Journalist
EUROP ASSISTANCE Holding Head of Group ICT Procurement
ACCOR Digital Advertising manager
INTERMARCHE Customer Relations Manager
Edenred User Monetization Director
Microsoft Marketing & Communication Manager
CDISCOUNT Traffic Acquisition Manager
Beko France Digital Marketing Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
La Poste Head of Customer Relationship Operations
La Poste Director of the Client Knowledge Program
Aéroports de Paris eCommerce Manager
Back Market Process Manager
Orange France Chief Communication & Data Officer
Nutrition & Santé International Digital Director
effiCity CTO
LONGCHAMP Omnichannel & Media Marketing Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
Groupe SeLoger Performance Analytics Manager
ARTE CRM Manager
La Poste Digital Branch MOA Strategic Director
COLAS Head of Digital Project Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
GROUPON Business Development & Communication Director
Danone Digital & Media Manager
Arkema Data Manager
Sisley Digital Media Manager Europe
Weber Stephen Products EMEA GmbH Head of Digital
KLEPIERRE New Business Director
Orange Digital Marketing Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Michelin Media and B2C Data Global Director
L'Exception DGA
SERGIC Digital Marketing Manager
AXA France Brand and Content Factory Manager
Back Market Social Network Coordinator
Kering Digital Media Senior Manager
Xylem water solutions Demand Generation Manager Europe
Vodafone UK Head of Performance Marketing
SFR Medias Digital Marketing Director
SNCF Senior Web analyst & Data Advisor
Editis eBusiness & Innovation Project Manager
MACIF Digital Product Manager
Marignan Digital Manager
BABBEL Principal Marketing Platforms Manager
Fashion3 - Jules Chief Executive Officer
AUCHAN Customer Transformation &Innovation Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
RAJA Ecommerce IT Manager
Louvre Hotels Group Head of BI & CRM
Yves Rocher DMP Manager
LVMH E-Commerce Optimization & Acquisition manager
Galeries Lafayette Customer Knowledge Director
Orange Head of Data for Products & Services
Easyvoyage - Webedia Acquisition & Monetisation Manager
Sephora Head of IT Customer Experience
Decathlon Product Manager Communication & Digital Marketing
GROUPE RETIF Chief MarketPlace Officer
Française Des Jeux Chief Data Officer
GIE AXA Digital & Media Ecosystem Manager
Visilab CRM Manager
LEGRAND Digital manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Warner Music France Head of CRM & Digital Marketing
Sacem Deputy Director of Marketing Digital Transformation & CRM
APRIL Project Manager / Sales Manager / Scrum Master
Journal du Net Journalist
PETIT BATEAU Digital Manager
Digit RE Group President de DigitRE Group
BATIWEB GROUP Marketing Director
CARMA Digital Manager
LVMH Global Partnerships Director
OGF Digital & Omnicanal Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
UGC Marketing Digital and Customer experience director
seloger.com Head of Advertising
SMALLABLE Head of Global Marketing
CNFPT Communications Deputy Director
Allopneus Head of UX
Aigle Azur E-Commerce Manager
Axel Springer Group Transformation Officer
Française des Jeux Data Management & Ethics
PSG Head of CRM & Data
TOUPRET Marketing & Digital Director
Sambre Avesnois Immobilier Digital Strategy Manager
VeryChic Accorhotels Group Head of Data & CRM
L'Occitane International e-Commerce Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
MAISONS DU MONDE Data engineer
Transdev Groupe Sales & Marketing Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Schneider Electric Global Ecommerce Marketing Leader
Maliterie.com Head of Marketing
L'Oréal Global Analytics Manager - CDO Team
FRANCE TELEVISIONS Data Projects Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Thalys International Digital Delegate Director
Aviva France Customer Analytics Director
Siblu Villages Digital Marketing Director
Sazka a.s. Senior Web Analyst
FRANCE GALOP Marketing & Sales Director
Sodexo benefits and rewards Digital Marketing Lead
APAVE Group Marketing Director
FBD International Digital & E-Commerce Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
French bee Product Owner
SARENZA Chief Customer Officer
METRON Head of Marketing
L'Oréal Precision Advertising - CDO Team
N26 Brand Marketing Lead
Weber Digital Marketing Manager EMEA
SPORT1 GmbH COO Digital
Meliá Hotels International Head of Global Social Media
KLEPIERRE Social & Retailers synergies Marketing Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
Bosch Key Account Manager
FRANCE TELEVISIONS Technical and Digital Director
MACSF IT Manager - Customer Tools and Data Domain
Danone Head of Consumer Relations
Microsoft Senior Digital & Social Manager
Telefonica Data Innovation Senior Manager
Carrefour Digital Transformation Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
Pumpkin App Retention & Activation Manager
Cartier Ecommerce Traffic & CRM Coordinator
Renault Digital Product Owner - Offline Conversion
BPCE Head of Acquisition Online
Nutrition et Santé E-Commerce Business Developer
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
BYmyCAR Head of E-business
BMW France Chief Data & Digital Officer CDO
HSBC CRM & e-CRM Director
Orange Online Director
Renault Data CRM Social Director
DHL Express Global Digital Marketing Manager
Pontem Chief Marketing Officer CMO
Neopost Head of Marketing Web team
NUXE UK Digital Marketing Manager
Amorelie Senior Product Manager
Planet Cards GmbH Managing Director
Apax Partners Chief Digital Officer
Digit RE Group Digital Director
Sony Digital & CRM Manager
E.LECLERC Acquistion & Data Manager
CAUDALIE Chief Digital Officer CDO
GROUPE INSEEC U. Group Digital Marketing Manager
Renault Digital Business Program Manager
ALLIANZ IARD Digital Product Manager
Arkema Global Digital Marketing Manager
Aviva France Digital Manager
Carlsberg Group Kronenbourg Digital Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Showroomprive VP New Business - Travel
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
BPCE Digital Data Manager
TARKETT Digital Platform Lead
Lulli Marketing Director
LEGRAND Digital Marketing Manager
CONFORAMA User Experience Director
HOLDING LVMH SIEGE Partnerships Manager
Renault Digital Director
Pierre & Vacances Center Parcs Group Chief Product Officer
OUI.sncf Head of Data Governance - Chief Data officer
Editis Traffic & Digital Manager
Milleis Banque Head of Digital Channel development
Babilou Group CTO
OUI.sncf Digital Analytics manager
PROWEBCE BtoBtoC & Sales Manager
McFIT Head of Content and Social Media
Banque BCP - Groupe BPCE Marketing Manager
Cartier EU Ecommerce Business Development Manager
Orpi Manager Data & Analytics
Ontex Global Little Big Change Head or Marketing e-commerce
Banque Casino Innovation Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
American Express Digital Director
La Poste Business Development Director
Orange Digital Media & Business Acquisition Director
Groupe ARGUS Deputy General Manager
RCI Head of Digital
CLS Remy Cointreau Chief Technology Officer /CTO
MACSF MOA and Multichannel Campaign Manager
Rémy Cointreau App & Digital Project Manager
GAMELOFT Marketing Manager
Transdev Head of CRM and Digital Marketing
L'Occitane Ecommerce Data Manager
Panorabanques Managing Director
TARKETT Web platform specialist - Masterdata EMEA
DIOR International CRM Project Director
Total Wash Digital & Strategy Director
Decathlon Digital Communication Leader
KLEPIERRE Digital Marketing & Innovation
OGF Digital Marketing Manager
BONPOINT Worldwide CRM Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Louvre Hotels Group Transversal & Digital Programs Manager
Crédit Agricole SA Group Head of Digital Marketing
SPB Group Marketing Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
FlixBus Web Analyst
MSC Cruises Global Media Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Groupe Pichet Director of Customer Experience
LVMH Digital Transformation Senior Manager
Schneider Electric Growth Hacker
HAGER Digital Factory Group Director
ANTALIS Digital Content & Social Marketing Manager
Roche Head of Digital & Customer Engagement
Lactalis LNUF Marques Digital Director
Christian Dior Couture Digital Services Manager
TOTAL LUBMARINE Customer Experience Officer
Heineken Martech Manager
Blizzard Entertainment Director of Social Media & Publications
Euromaster Director of Digital Europe
TOUPRET Customer Communication, Digital & Marketing Manager
La Compagnie du Lit Ecommerce Director
Parfums Christian Dior Digital Innovation
20 MINUTES FRANCE Managing Director
TARKETT Director Web Customer Platform
MONOPRIX ONLINE Operation Director
Richemont Holding France Project Manager / Sales Manager
Auchan Retail International Group Chief Digital Officer
Alinéa Customer Animation Manager
Easyvoyage - Webedia Deputy Marketing Manager
CEWE Head of e-Commerce & IT
Engie BtoB France Social Business Manager
Transdev Group Group Customer Director
ratp Chief Marketing Officer CMO
CDISCOUNT Data Director
Banque PSA Finance VP Digital Banking
20 MINUTES FRANCE Chief Information Officer
VOYAGES SNCF Digital Customer Journey Manager
Mutual Benefits Managing Partner
home24 Marketing Director
La Banque Postale Digital Acquisition et eCRM Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Editions Amaury Senior Adviser to the CEO
L'Occitane En Provence Head of Digital Project Management Team
TF1 Head of Data Web-Analytics and Digital Marketing
BOURSORAMA Marketing Anticipation Director
Aviva Product Manager
Solvay Head of Digital studios Europe Asia & Americas
AXA Partners Head of Marketing and Distribution
CHANEL Digital data manager
Crédit Agricole SA CRM Program Manager
Planetmedia Marketing Audience Director
Natixis Head of Communication @ DOSI
AXA France Digital Factory Manager
Socomec Digital Marketing Director
MAISONS DU MONDE CISO & Head Digital Workplace
FORBO FLOORING SYSTEMS Marketing Director South Countries
PixMyCar Chief Marketing Officer
Dott.pt CEO
SNCF Mission Director Digital Design
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
ANTALIS Group Director Digital Transformation & Marketing Services
QOBUZ Chief Executive Officer CEO
Cartier EU Digital Marketing & Conversion Specialist
SOCIETE GENERALE Data Driven Marketing Manager
Éditions Lefebvre Sarrut Chief Data Officer
Richemont International CRM Manager
BOUYGUES TELECOM Innovation Digital Manager
edeXa AG CMO
SOCIETE GENERALE Web Analytics Manager
Zava CCO Zava
IT-CE Architect and Innovation Technology
L'Occitane Trade Marketing Coordinator
Orange Head of Analytics
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Cheerz Chief Revenue Officer
Axel Springer SE Senior Product Manager Data
LCL CRM Manager
CDISCOUNT Responsible for data projects and loyalty channels
LafargeHolcim Digital Projects Director
Orpi Digital & CRM Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Bonduelle Europe Long Life Digital Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Lagardere Active Digital CTO
MSC Cruises Global Digital Marketing Manager
PETIT BATEAU Omnicanal Manager
HP Digital Manager Europe
Orange Customer Strategy and Data Director
UPSA Head of Digital Marketing
La Compagnie du Lit CMO
Orange Social Data Director
Cellnovo Group Director of Digital Marketing & Communications
ACCOR Head of CRM Insights & Data Management
INTERMARCHE Performance & Data Manager
Happ-e by ENGIE Customer Client manager
SFR Digital Director
AIR FRANCE Esales Analysts Team Leader
SAINT-GOBAIN Head of Digital Marketing & Communication
FnacDarty Head of Professional Division
Essilor International Consumer Marketing and CRM Manager
PIERRE FABRE International Digital Marketing Manager
PSA Groupe Digital Coach for Comex
ONEY BANK Digital Marketing Manager
BNP Paribas Digital Manager - Agile Coach
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
REXEL Marketing and Sales Solution Owner
CANAL PLUS E-Shop Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Groupe Avril Digital Innovation Lead IT
SUEZ Head of Digital Marketing and Customer Experience
BNP PARIBAS CARDIF Editorial Manager
Compagnie des Alpes CRM & Digital Manager
Largus Digital Marketing Director
Groupe Quartus Digital Director
Label Emmaüs CEO
Fashion Data Customer Leader
Pierre & Vacances Center Parcs Group Group SEA Manager
MAISONS DU MONDE Data Group Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Melvin & Hamilton Digital SAS Growth Strategy Manager
Jardiland Change Manager - Innovation
Bic Ecommerce Director
OGF Aquisition & CRM manager
La Poste Telecom & Digital Strategy Director
Aviva Vie Marketing Analytics Manager
GROUPE INSEEC U. Acquisition Manager
Mgen Strategy Director
pfizer MCC & Insight Director
La Française Group Head of Marketing Digital & Clusters Development
Nexity Head of new digital projects
audibene GmbH Head of Product Optimization
Schweizerische Bundesbahnen SBB Head of Digital Analytics
French bee Web Manager
Air France KLM Customer Insights & Analytics
Orange Corporate Vice President Customer Information & Personalization
SAMSONITE E-Commerce Director
Nestlé Waters HQ Global eBusiness Lead
GMF Digital Media Manager
CAUDALIE Head of Ecommerce & Digital North Europe
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Groupe Mutuel Head of Digital Marketing
SFR Head of digital & e-commerce
MACIF Product Owner Macif.fr
Meteo-France Deputy Director Marketing
AIR FRANCE Head of Media Buying Programmatic & Social Media
BABILOU GROUPE CRM Web & Marketing Director
Printemps Chief Marketing and Communication Officer
Cegedim Insurance Solutions Digital Marketing Manager
Stanley Black & Decker Marketing Analyst France
hw&h Avocats & Rechtsanwälte Counsel
Universal Music France Director of Media & Market Research
FRANCE GALOP Digital Team Manager
PIERRE FABRE Digital Media Manager
La Française Group Senior Social and Content Manager
Kering Ecommerce Manager
Auchan Retail International Corporate Digital Director
SFR Head of Customer Care
Nexity Chief Data Officer
FRANCE TELEVISIONS Chief Marketing & Data Officer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Compagnie des Alpes IT - Head of Digital
eDreams Odigeo Head of Programmatic and Data Sales
MAIF Program Data Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
GROUPE BARRIERE Chief CRM and E Commerce Officer
Renault Customer Experience & Analytics Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Back Market Head of Customer Care
MISTERTEMP Chief Marketing Officer CMO
SERGIC Chief Marketing and Innovation Officer
BMW France Digital Strategy Manager
Saur Group Senior open innovation manager
La Poste Transformation & Anticipation Director
HARMONIE MUTUELLE Customer Interactions Manager
HP Digital Marketing Program Manager
Lapeyre Head of Digital IT
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
BPCE Information Systems Architect
BABBEL Head of Partnerships
Editis Customer Knowledge Director
RENAULT Head of Prospective & Digital Innovation
BOURSORAMA Customer Marketing Director
Hanes E shop Manager
SOCIETE GENERALE CIB Chief Digital Officer
Gamm vert E commerce Manager
LEGRAND Head of Digital
Mondadori Digital Director
RATP group CRM / Loyalty Manager
LesFurets.com Head of Data
DEVRED CRM / Multichannel Campaign Manager
ORANGE B2B Chief Digital Officer
Dixons Carphone Marketing Technology Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
SNCF Analytics & Customer Knowledge Manager
LesFurets.com Head of Acquisition
Carmila Chief Marketing & Digital Officer CMDO
Aviva Digital Program Manager
SAINT-GOBAIN Global Social Media Director
BABBEL Country Manager - Western Europe
Ekwateur Digital Marketing Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Back Market Head of Processes & New Services
Louvre Hotels Group Chief Information Officer
Remy cointreau Global IT Digital Manager
Mondadori France Product & Innovation Director
MetLife Head of Direct and Digital - EMEA
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Car&Boat Media Emailing and loyalty manager
La Française Deputy Managing Director Moniwan
Thalys International Web Traffic Coordinator
20 MINUTES FRANCE Digital Manager
PSA GROUP Director of the Program Smart Services
La Mutuelle Générale Digital Project Leader
TF1 AdTech Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Danone Group Global Media and Digital Manager
EUROP ASSISTANCE Chief Digital Officer CDO
OVH Digital Analyst Manager
La Poste Marketing Director
Carlsberg Group Kronenbourg Digital Product Manager
Socomec Digital Manager
Solvay Digital Transformation Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
AUCHAN Digital & E-commerce Director
BOSCH Digital Marketing Manager
IT-CE Data Architect manager
Compagnie des Alpes Digital Performance Manager
LVMH Global Partnerships Manager
ONEY BANK Data & Analytics Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
La Française Group Director of Communication and Digital
Aéroports de Paris Head of Data & Analytics
French bee Chief Commercial Marketing & Digital Officer