Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May


Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
IT-CE Architect and Innovation Technology
GROUPE RETIF Chief MarketPlace Officer
effiCity CTO
Juwelo Country Manager France
Groupe Avril Digital Innovation Lead IT
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Cegedim Insurance Solutions Digital Marketing Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Editis Customer Knowledge Director
Amorelie Senior Product Manager
AUCHAN Digital & E-commerce Director
Richemont International CRM Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
BATIWEB GROUP Marketing Director
LCL CRM Manager
Carlsberg Group Kronenbourg Digital Manager
Boulanger Head of Social Media
Decathlon Product Manager Communication & Digital Marketing
Aéroports de Paris Head of Data & Analytics
GIE AXA Digital & Media Ecosystem Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Mgen Strategy Director
La Poste Marketing Director
Solvay Head of Digital studios Europe Asia & Americas
BABBEL Principal Marketing Platforms Manager
AIR FRANCE Esales Analysts Team Leader
Visilab CRM Manager
Remy cointreau Global IT Digital Manager
La Poste Head of Customer Relationship Operations
pfizer MCC & Insight Director
Heineken Martech Manager
L'Occitane Ecommerce Data Manager
TF1 AdTech Director
La Française Group Director of Communication and Digital
edeXa AG CMO
Groupe ARGUS Deputy General Manager
IT-CE Data Architect manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
KLEPIERRE Digital Marketing & Innovation
Lapeyre Head of Digital IT
HOLDING LVMH SIEGE Partnerships Manager
Pumpkin App Retention & Activation Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
L'Exception DGA
CANAL PLUS E-Shop Manager
Car&Boat Media Emailing and loyalty manager
hw&h Avocats & Rechtsanwälte Partner
Warner Music France Head of CRM & Digital Marketing
Galeries Lafayette Customer Knowledge Director
TARKETT Digital Platform Lead
MAISONS DU MONDE Data Group Director
Orpi Manager Data & Analytics
Dott.pt CEO
Compagnie des Alpes IT - Head of Digital
Kering Ecommerce Manager
Carrefour Digital Transformation Director
Renault Digital Business Program Manager
Dixons Carphone Marketing Technology Manager
Aéroports de Paris eCommerce Manager
Orange Digital Media & Business Acquisition Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Essilor International Consumer Marketing and CRM Manager
BABBEL Head of Partnerships
Auchan Retail International Group Chief Digital Officer
Label Emmaüs CEO
BPCE Digital Data Manager
SFR Head of digital & e-commerce
Happ-e by ENGIE Customer Client manager
Lactalis LNUF Marques Digital Director
Orange Customer Strategy and Data Director
Orange Online Director
Mondadori France Product & Innovation Director
Solvay Digital Transformation Director
CLS Remy Cointreau Chief Technology Officer /CTO
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Weber Stephen Products EMEA GmbH Head of Digital
Mutual Benefits Managing Partner
Groupe Quartus Digital Director
Kering Digital Media Senior Manager
MAIF Program Data Director
GROUPE INSEEC U. Acquisition Manager
FlixBus Web Analyst
PixMyCar Chief Marketing Officer
DHL Express Digital Marketing Manager
Groupe Pichet Director of Customer Experience
DHL Express Global Digital Marketing Manager
Planetmedia Marketing Audience Director
CANAL PLUS Acquisition & Digital Trafic Manager
Air France KLM Customer Insights & Analytics
FRANCE TELEVISIONS Technical and Digital Director
CEWE Head of e-Commerce & IT
Back Market Head of Processes & New Services
ANTALIS Group Director Digital Transformation & Marketing Services
Éditions Lefebvre Sarrut Head of European Digital Solutions
Bosch Key Account Manager
OGF Aquisition & CRM manager
IGN Transformation Business Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
La Poste Digital Branch MOA Strategic Director
Carmila Chief Marketing & Digital Officer CMDO
Danone Digital & Media Manager
VOYAGES SNCF Digital Customer Journey Manager
Editis Traffic & Digital Manager
Aviva France Customer Analytics Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Adecco Group France Digital Factory & Lab Manager
Digit RE Group President de DigitRE Group
BMW France CRM Data Manager
Louvre Hotels Group Head of BI & CRM
Orange Head of Data for Products & Services
Pierre & Vacances Center Parcs Group Webanalytics Manager
Richemont Holding France Project Manager / Sales Manager
LEGRAND Digital Marketing Manager
Telefonica Data Innovation Senior Manager
Cartier EU Ecommerce Business Development Manager
Axel Springer Group Transformation Officer
BONPOINT Worldwide CRM Manager
audibene GmbH Product Manager Marketing Technologies
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Panorabanques Managing Director
TOUPRET Customer Communication, Digital & Marketing Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
LONGCHAMP Omnichannel & Media Marketing Director
HARMONIE MUTUELLE Customer Interactions Manager
HSBC Head of Digital Products & Experience
MAISONS DU MONDE Data engineer
Pontem Chief Marketing Officer CMO
RENAULT Head of Prospective & Digital Innovation
Gamm vert E commerce Manager
Sazka a.s. Senior Web Analyst
CAUDALIE Chief Digital Officer CDO
MACIF Product Owner Macif.fr
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
AXA Partners Head of Marketing and Distribution
Reed Midem Head of Digital Marketing
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
SNCF Mission Director Digital Design
RAJA Ecommerce IT Manager
Wonga Marketing and Comms Director
Crédit Agricole SA Group Head of Digital Marketing
Orange Corporate Vice President Customer Information & Personalization
ACCOR Head of CRM Insights & Data Management
BPCE Head of Acquisition Online
FORBO FLOORING SYSTEMS Marketing Director South Countries
FRANCE TELEVISIONS Data Projects Manager
Microsoft Marketing & Communication Manager
Groupe Mutuel Head of Digital Marketing
MSC Cruises Global Media Manager
Nexity Head of new digital projects
Groupe LA POSTE Customer Knowledge Program Change Director
MAISONS DU MONDE CISO & Head Digital Workplace
ratp Chief Marketing Officer CMO
Showroomprive VP New Business - Travel
Nutrition et Santé E-Commerce Business Developer
Compagnie des Alpes Digital Performance Manager
INTERMARCHE Customer Relations Manager
LEGRAND Digital manager
BYmyCAR Head of E-business
Thalys International Web Traffic Coordinator
home24 Marketing Director
La poste Chief Marketing Officer CMO
Schweizerische Bundesbahnen SBB Head of Digital Analytics
La Française Deputy Managing Director Moniwan
SNCF Senior Web analyst & Data Advisor
ALINEA E Marketing Manager
Arkema Data Manager
20 MINUTES FRANCE Managing Director
Blizzard Entertainment Director of Social Media & Publications
QOBUZ Chief Executive Officer CEO
MACSF MOA and Multichannel Campaign Manager
AUCHAN Customer Transformation &Innovation Director
ONEY BANK Digital Marketing Manager
FRANCE GALOP Marketing & Sales Director
Yves Rocher DMP Manager
LEGRAND Head of Digital
Michelin Media and B2C Data Global Director
SERGIC Chief Marketing and Innovation Officer
DIOR International CRM Project Director
Total Wash Digital & Strategy Director
SNCF Analytics & Customer Knowledge Manager
Orange Digital Marketing Director
BOURSORAMA Customer Marketing Director
La Compagnie du Lit CMO
CONFORAMA User Experience Director
Sony Digital & CRM Manager
BPCE Information Systems Architect
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
EUROP ASSISTANCE Chief Digital Officer CDO
FRANCE TELEVISIONS Chief Marketing & Data Officer
Transdev Head of CRM and Digital Marketing
SAMSONITE E-Commerce Director
CNFPT Communications Deputy Director
METRON Head of Marketing
RCI Head of Digital
French bee Chief Commercial Marketing & Digital Officer
DEVRED CRM / Multichannel Campaign Manager
ONEY BANK Data & Analytics Manager
MSC Cruises Global Digital Marketing Manager
ALLIANZ IARD Digital Product Manager
Fashion Data DMP Leader
SOCIETE GENERALE CIB Chief Digital Officer
APRIL Project Manager / Sales Manager / Scrum Master
SERGIC Digital Marketing Manager
PSG Head of CRM & Data
Schneider Electric Growth Hacker
MACSF IT Manager - Customer Tools and Data Domain
INTERMARCHE Performance & Data Manager
OVH Digital Analyst Manager
Roche Head of Digital & Customer Engagement
Renault Digital Director
La Redoute Web Analyst Traffic
seloger.com Head of Advertising
Renault Data CRM Social Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
SARENZA Chief Customer Officer
FBD International Digital & E-Commerce Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Cartier Ecommerce Traffic & CRM Coordinator
RATP group CRM / Loyalty Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
FnacDarty Head of Professional Division
N26 Brand Marketing Lead
Sambre Avesnois Immobilier Digital Strategy Manager
Natixis Head of Communication @ DOSI
Natixis Digital Project Director
BMW France Chief Data & Digital Officer CDO
Les Cinémas Pathé Gaumont Chief Digital Officer
PROWEBCE BtoBtoC & Sales Manager
Universal Music France Director of Media & Market Research
Maliterie.com Head of Marketing
La Poste Director of the Client Knowledge Program
Allopneus Head of UX
MEDIAPOST Deputy General Manager Marketing and Customer Experience
GROUPE INSEEC U. Group Digital Marketing Manager
L'Occitane En Provence Head of Digital Project Management Team
Saur Group Senior open innovation manager
LVMH E-Commerce Optimization & Acquisition manager
REXEL Marketing and Sales Solution Owner
Xylem water solutions Demand Generation Manager Europe
Éditions Lefebvre Sarrut Chief Data Officer
Marignan Digital Manager
Alinéa Customer Animation Manager
LVMH Global Partnerships Manager
PIERRE FABRE International Digital Marketing Manager
BMW France Digital Strategy Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
SAINT-GOBAIN Head of Digital Marketing & Communication
Back Market Social Network Coordinator
Engie BtoB France Social Business Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
NUXE UK Digital Marketing Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
Apax Partners Chief Digital Officer
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Danone Head of Consumer Relations
20 MINUTES FRANCE Digital Manager
PSA GROUP Director of the Program Smart Services
Cellnovo Group Director of Digital Marketing & Communications
La Banque Postale Digital Acquisition et eCRM Manager
MACIF Digital Product Manager
La Mutuelle Générale Digital Project Leader
Axel Springer SE Senior Product Manager Data
HSBC CRM & e-CRM Director
French bee Product Owner
audibene GmbH Head of Product Optimization
American Express Digital Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Beko France Digital Marketing Manager
Lagardere Active Digital CTO
Christian Dior Couture E-Commerce Performance Marketing Manager
Banque BCP - Groupe BPCE Marketing Manager
OGF Digital Marketing Manager
Louvre Hotels Group Chief Information Officer
Schneider Electric Global Ecommerce Marketing Leader
SMALLABLE Head of Global Marketing
Orange Head of Data & Omnichannel Analytics
Banque PSA Finance VP Digital Banking
Milleis Banque Head of Digital Channel development
Nestlé Waters HQ Global eBusiness Lead
L'Oréal Precision Advertising - CDO Team
Jardiland Change Manager - Innovation
Groupe SeLoger Logic-Immo Head of Marketing vertical business
L'Occitane Trade Marketing Coordinator
Euromaster Director of Digital Europe
PETIT BATEAU Omnicanal Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Française Des Jeux Chief Data Officer
SUEZ Head of Digital Marketing and Customer Experience
GROUPON Business Development & Communication Director
Journal du Net Journalist
SAINT-GOBAIN Head of Digital & e-Reputation
CARMA Digital Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Cartier EU Digital Marketing & Conversion Specialist
Banque Casino Innovation Director
GENERALI FRANCE Product Manager Mobile Experience
Allianz Worldwide Partners Head of Direct Business & Digital - France
COLAS Head of Digital Project Manager
Fashion Data Customer Leader
Compagnie des Alpes CRM & Digital Manager
MONOPRIX ONLINE Operation Director
SPB Group Marketing Director
Française des Jeux Data Management & Ethics
Microsoft Senior Digital & Social Manager
La Poste Telecom & Digital Strategy Director
BNP Paribas Digital Manager - Agile Coach
ONEY BANK Acquisition Manager
Digit RE Group Digital Director
PIERRE FABRE Digital Media Manager
Sephora Head of IT Customer Experience
Decathlon Digital Communication Leader
Boardriders Inc. VP Global IT Omni-channel & Digital
Nexity Chief Data Officer
MetLife Head of Direct and Digital - EMEA
AG2R LA MONDIALE Digital Customer & Digital Services Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
TARKETT Web platform specialist - Masterdata EMEA
La Française Group Senior Social and Content Manager
Thalys International Digital Delegate Director
BOSCH Digital Marketing Manager
SOCIETE GENERALE Web Analytics Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Zava CCO Zava
Danone Group Global Media and Digital Manager
HAGER Digital Factory Group Director
BABILOU GROUPE CRM Web & Marketing Director
La Compagnie du Lit Ecommerce Director
L'Oréal Global Analytics Manager - CDO Team
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Rémy Cointreau App & Digital Project Manager
LVMH Digital Transformation Senior Manager
La Française Group Head of Marketing Digital & Clusters Development
20 MINUTES FRANCE Chief Information Officer
Carlsberg Group Kronenbourg Digital Product Manager
BOURSORAMA Marketing Anticipation Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
BABBEL Country Manager - Western Europe
Air Liquide Head of Digital marketing and customer communication - South Western Europe
AIR FRANCE Head of Media Buying Programmatic & Social Media
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Vodafone UK Head of Performance Marketing
Meliá Hotels International Head of Global Social Media
Aigle Azur E-Commerce Manager
HP Digital Marketing Program Manager
KLEPIERRE New Business Director
PSA Data & Performance Manager
Bic Ecommerce Director
VeryChic Accorhotels Group Head of Data & CRM
CAUDALIE Head of Ecommerce & Digital North Europe
ENGIE Director in charge of the Digital Transformation of Global Business Support
Pierre & Vacances Center Parcs Group Group SEA Manager
Back Market Head of Customer Care
Orpi Digital & CRM Manager
Neopost Head of Marketing Web team
Cheerz Chief Revenue Officer
UPSA Head of Digital Marketing
Crédit Agricole SA CRM Program Manager
ORANGE B2B Chief Digital Officer
Renault Customer Experience & Analytics Manager
Back Market Process Manager
ACCOR Digital Advertising manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Essilor International Head of Marketing North Africa
AXA France Brand and Content Factory Manager
Christian Dior Couture Digital Services Manager
Suez Group Digital Project Leader
GROUPE BARRIERE Chief CRM and E Commerce Officer
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Aviva Vie Marketing Analytics Manager
UGC Marketing Digital and Customer experience director
Parfums Christian Dior Digital Innovation
OUI.sncf Head of Data Governance - Chief Data officer
Transdev Groupe Sales & Marketing Director
FlixBus Senior Web Analyst
SFR Head of Customer Care
Renault Digital Product Owner - Offline Conversion
Sodexo benefits and rewards Digital Marketing Lead
Flixbus Data Scientist
Planet Cards GmbH Managing Director
FRANCE GALOP Digital Team Manager
LesFurets.com Head of Acquisition
OGF Digital & Omnicanal Director
BNP PARIBAS CARDIF Editorial Manager
AXA France Digital Factory Manager
ANTALIS Digital Content & Social Marketing Manager
eDreams Odigeo Head of Programmatic and Data Sales
Orange Social Data Director
E.LECLERC Acquistion & Data Manager
GMF Digital Media Manager
hw&h Avocats & Rechtsanwälte Counsel
Weber Digital Marketing Manager EMEA
SAINT-GOBAIN Global Social Media Director
Printemps Chief Marketing and Communication Officer
LVMH Global Partnerships Director
Groupe SeLoger Performance Analytics Manager
Orange France Chief Communication & Data Officer
Edenred User Monetization Director
Ontex Global Little Big Change Head or Marketing e-commerce
CDISCOUNT Traffic Acquisition Manager
PSA Groupe Digital Coach for Comex
BOUYGUES TELECOM Innovation Digital Manager
McFIT Head of Content and Social Media
SOCIETE GENERALE Data Driven Marketing Manager
Mondadori Digital Director
SFR Medias Digital Marketing Director
Disney Manager Digital guest Experience
Aviva Digital Program Manager
Hanes E shop Manager
LafargeHolcim Digital Projects Director
Pierre & Vacances Center Parcs Group Chief Product Officer
Socomec Digital Marketing Director
Lulli Marketing Director
LABORATOIRE NUXE Digital Activity Director
SPORT1 GmbH COO Digital
Transdev Group Group Customer Director
TARKETT Director Web Customer Platform
Easyvoyage - Webedia Deputy Marketing Manager
Bonduelle Europe Long Life Digital Manager
Arkema Global Digital Marketing Manager
Babilou Group CTO
Sacem Deputy Director of Marketing Digital Transformation & CRM
CHANEL Digital data manager
Orange Head of Analytics
Largus Digital Marketing Director
Marketing Magazine Journalist
OUI.sncf Digital Analytics manager
TF1 Head of Data Web-Analytics and Digital Marketing
La Poste Business Development Director
APAVE Group Marketing Director
Aviva France Digital Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Stanley Black & Decker Marketing Analyst France
Auchan Retail International Chief Data Officer
Auchan Retail International Corporate Digital Director
Editis eBusiness & Innovation Project Manager
Aviva Product Manager
LesFurets.com Head of Data
CDISCOUNT Data Director
Groupe Monte-Carlo SBM Conversion Rate Manager
GAMELOFT Marketing Manager
Ekwateur Digital Marketing Manager
MISTERTEMP Chief Marketing Officer CMO
ARTE CRM Manager
SFR Digital Director
Socomec Digital Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Louvre Hotels Group Transversal & Digital Programs Manager
Meteo-France Deputy Director Marketing
Sisley Digital Media Manager Europe
La Poste Transformation & Anticipation Director
TOTAL LUBMARINE Customer Experience Officer
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Fashion3 - Jules Chief Executive Officer
Nutrition & Santé International Digital Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
CDISCOUNT Responsible for data projects and loyalty channels
TOUPRET Marketing & Digital Director
Editions Amaury Senior Adviser to the CEO
PETIT BATEAU Digital Manager
Siblu Villages Digital Marketing Director
HP Digital Manager Europe
L'Occitane International e-Commerce Manager
French bee Web Manager